NEWS RELEASE

 Canada’s Top Gamers to Battle for More Than $70,000
at Major League Gaming Pro Circuit Toronto, Presented by Ford

TORONTO, July 24, 2008 – Ford Major League Gaming Canada and Insight Sports announced today that Canada’s top video gamers will have an opportunity to compete for a total purse of more than $70,000 U.S. during next month’s MLG Pro Circuit Toronto, presented by Ford.  A featured event of Fan Expo Canada, this exciting competition is scheduled to take place from August 22-24 at the Metro Toronto Convention Centre.

An official stop of the six-city 2008 MLG Pro Circuit, MLG Pro Circuit Toronto, presented by Ford, will feature the top professional and amateur video gamers from Canada and the United States. 

The event will feature three main tournaments: Halo 3 – four vs. four, Gears of War – four vs. four, and Tom Clancy's Rainbow Six® Vegas 2 – four vs. four. 

The top eight teams in the Halo 3 competition will receive prize money, with the championship squad receiving $20,000 U.S.

In both the Gears of War and Tom Clancy's Rainbow Six® Vegas 2 competitions, the top four teams will receive prize money, with each first-place squad receiving $4,000 U.S.  A complete breakdown of the prize money for the 2008 Ford MLG Canadian Open can be found at www.mlgcanada.com .

Teams can guarantee themselves a spot in one of the three tournaments by qualifying through the MLG Pro Circuit Toronto Online Ladders.  The top squads in the online competition will be automatically seeded into the main draw of their event for MLG Pro Circuit Toronto, presented by Ford.

Teams that don’t qualify for MLG Pro Circuit Toronto through the online ladders can still enter the event through a general registration process.  Teams that enter the competition through the general registration process will be randomly entered into the tournament’s main draw. The online registration dates for each event are as follows:

For more information on how to register for MLG Pro Circuit Toronto, presented by Ford, click here .

Now in its fifth year, the MLG Pro Circuit has grown from a series of grassroots local tournaments into large-scale, sold-out competitions which attract the top pro gamers and thousands of players and spectators, with captivating live play-by-play broadcasts from each circuit stop.  In 2008, ESPN.com is covering the entire Pro Circuit season with live reporting from each competition. 

The schedule for the 2008 MLG Pro Circuit is as follows:

In November 2007, MLG held its premier Canadian event with the launch of the Ford MLG Canadian Open.  Held at the Direct Energy Centre in Toronto, the event attracted top gamers from across Canada and the United States.

Set to enter its 14th year, Fan Expo Canada is a multi-genre convention covering the sci-fi, comic book, anime, horror, and gaming genres.  Fan Canada Expo showcases over 600 exhibits and is the largest pop culture convention in Canada.
 
About Major League Gaming
Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. Major League Gaming Canada is the first expansion for this professional video gaming league outside of the United States.  For more information see www.mlgpro.com and www.mlgcanada.com.

About Insight Sports
Insight Sports Ltd. is a leading North American sports media and entertainment company which owns, creates, aggregates and distributes sports and entertainment content across multiple platforms, including broadcast television, events, on-line, mobile, in-arena and video on-demand.

Among its traditional media assets, Insight Sports operates three specialty television networks: GOLTV Canada (www.goltv.ca), a 24-hour soccer network; WFN: World Fishing Network (www.wfn.tv), North America's only network devoted entirely to fishing, and; GameTV (www.igametv.com), the only Canadian television network that gives viewers a chance to win great prizes, simply by tuning in. The company also owns Aquila Productions Inc., a leader in sports television and event production, and holds a significant interest in the NHL Network (www.nhlnetwork.ca), a 24-hour hockey channel.

Among its event assets, Insight Sports owns and operates the Capital One Grand Slam of Curling (www.worldcurlingtour.com), a series of eight high-profile men’s and women’s events that feature Canada’s deepest and strongest curling fields, and Ford Major League Gaming Canada (www.mlgcanada.com), an affiliate of Major League Gaming, Inc., and the largest organized league and international sanctioning body for professional video gaming.  

Among its other businesses, Insight Sports is the exclusive sponsorship agency of the Buffalo Bills’ eight-game NFL series at the Rogers Centre in Toronto (www.billsintoronto.com) and also manages Wayne Gretzky’s official website, www.gretzky.com.

Based in Toronto, the principal shareholders of Insight Sports include Larry Tanenbaum (Kilmer Enterprises Inc., a subsidiary of Kilmer Van Nostrand Co. Limited) and MWI & Partners. For more information see www.insightsports.com.

For further information contact:

Eric Michalko
Communications Manager
Insight Sports
Phone: 416.593.0915, ext. 253
Cell: 647.669.0900
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Chris Dabrowski
Consultant
OEB Enterprise / Fan Expo Canada
Phone: 905.682.7203 ext. 25
Cell: 905.650.7474
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